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![]() When you need to communicate with impact, Interactive CD is still the high-bandwidth, multimedia medium of choice. Spiraco's Interactive CD experience includes product presentations, corporate proposals, annual reports, and sales tools. At the heart of these projects is a commitment to user interaction. Our process allows us to focus on three aspects of design centered on the user: concept, functionality and branding. Take for example, the award-winning Metrowerks Interactive Tour CD. The concept of a guided factory tour fit the basic goal of the CD - to introduce viewers to Metrowerks, its products and culture. The functionality was designed so each of the four primary target audiences would receive specific messages. Continuing on a successful theme, we moved their industrial era factory, wood cut illustration aesthetic into the multimedia realm with animation and music that can be described as industrial opera. For American Medical Response in Largo, Florida, we created an interactive version of a bid in response to an RFP for Ambulance Services for the regional hospital district. More than just an electronic conversion of the 500-page printed version, the interactive CD helped support AMR's image as a sophisticated organization and helped land the $88 million dollar contract. Other successes in Interactive CD development can be found in our portfolio. |
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